• Order prospectus
• Apply online

• Text Only
• Sitemap

• Printable version
• PDF version

MA Marketing

Program Description

The objective of the marketing core is to provide an opportunity for the students to study the dynamics of human behaviour that affect marketing decisions.

Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.

Structure of MA Marketing

Core Program (8 classes + 4 electives)

• MRKT 5000 Marketing
• MRKT 5890 Marketing Statistics
• MRKT 5920 Marketing Channel Management
• MRKT 5940 Promotional Management
• MRKT 5960 Marketing Management
• MRKT 5970 Marketing Research
• MRKT 5980 International Marketing
• MRKT 6000 Integrated Studies in Marketing

Four elective classes:

The electives can be taken from any of the MA, MS and MBA classes listed.