MA Marketing

Program Description

The objective of the marketing core is to provide an opportunity for the students to study the dynamics of human behaviour that affect marketing decisions.

Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.

Structure of MA Marketing

Core Program (8 classes + 4 electives)

MRKT 5000 Marketing
MRKT 5890 Marketing Statistics
MRKT 5920 Marketing Channel Management
MRKT 5940 Promotional Management
MRKT 5960 Marketing Management
MRKT 5970 Marketing Research
MRKT 5980 International Marketing
MRKT 6000 Integrated Studies in Marketing

Page last updated 5/12/2009

"I enjoyed the studying at the Webster Graduate School particularly because of the faculty. The method of teaching and study was very real life. I feel this is specifically helping me in my job. I would like to work with multinational companies in abroad and build my career as an IT manager, marketing manager, or project manager in the Banking sector or as a consultant."

Rasekh Khan