MA Marketing

Program Description

The objective of the marketing core is to provide an opportunity for the students to study the dynamics of human behaviour that affect marketing decisions.

Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.

Structure of MA Marketing

Core Program (8 classes + 4 electives)

MRKT 5000 Marketing
MRKT 5890 Marketing Statistics
MRKT 5920 Marketing Channel Management
MRKT 5940 Promotional Management
MRKT 5960 Marketing Management
MRKT 5970 Marketing Research
MRKT 5980 International Marketing
MRKT 6000 Integrated Studies in Marketing

Four elective classes:

The electives can be taken from any of the MA, MS and MBA classes listed.

Page last updated 7/6/2010

"Studying International Relations at Webster Graduate School in London taught me two ways of International Relations: the academic way and the personal way... In the academic life of International Relations, we learned and analyzed various political theories and their realization; methodologies and ways of research... In the personal life of International Relations, we learned that it is possible for nearly all ethnicities, friends and enemies, to sit in one class-room, to listen to one professor, to share one lunch-break – suddenly we shared the same interests! "

Bettina Lutz