Marketing

MKRT5000

Code	MKRT5000
School	WGS
Description	Students examine the character and importance of the marketing process, its essential functions, and the institutions exercising these functions. Course content focuses on the major policies that underlie the activities of marketing institutions and the social, economic, and political implications of such policies.
Module Level	5
Module Code	MKRT5000
Webster Code	MRKT 5000
Class	EL\|
Availability	DE\|SA\|
Available Summer	N
Credits	3
Contact Hours	34
Course Length (wks)	8
Learning Outcomes	Upon Completion of this course the student should: Be able to properly identify and select markets for which specific products will be targeted. Explain the basic functional aspects necessary to formulate an integrated Marketing Plan. This includes Consumer Buying Behavior, Environment, Marketing Research, Product Management, Promotion, Channels of Distribution and Pricing. Be able to perform marketing research that is targeted towards reading of topical articles related to Marketing and being able to reference their topics to that being discussed in the class. Be able to develop a complete, conceptual Marketing Plan based on what is learned in this class. This objective deals with the practical application of the subject of Marketing and integrates the information presented in the entire class. This overview of a conceptual marketing plan will be used to build detailed Marketing Plans in future marketing core courses.
Pre-Requisites	None
Course Conduct	Academic Honesty The university is committed to high standards of academic honesty. Students will be held responsible for violations of these standards. Attendance Students are expected to attend ALL class sessions of EVERY course. In the case of unavoidable absence, the student must contact the instructor. The student is subject to appropriate academic penalty for incomplete or unacceptable makeup work, or for excessive or unexcused absences. Generally, a student who misses more than one four-hour course period (per course) without a documented excuse (such as illness) and advanced permission from the instructor should withdraw from the class. This means: You may not miss the first 2 weeks of any class and expect to continue in that class. If you have begun a class, and subsequently have 2 absences, we will call you in and you may be asked to withdraw. Your student visa status may be affected.
Weekly Schedule	Full syllabus provided during the first lecture.