Webster Graduate School London

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Management & Strategy

MNGT5650  

CodeMNGT5650
SchoolWGS
DescriptionStrategic management refers to long-term managerial decisions and actions that shape the organization’s pursuit of competitive advantage. This course introduces the concepts and processes underlying environmental scanning, and strategy formulation, implementation, and control; students then apply this knowledge in case analysis. The course also addresses the roles of leadership and coordination in successful strategizing.
Module Level5
Module CodeMNGT5650
Webster CodeMNGT 5650
ClassEL|MA|
AvailabilityDE|SA|
Available SummerN
SemesterFall 2
Credits3
Contact Hours34
Course Length (wks)8
Learning Outcomes
  • After completing this course, students will be able to:
    Explain the whole and parts of the Strategic Management process.
  • Describe the roles which the general manager and middle managers play within the hierarchy of strategies.
  • Use SWOT Analysis to analyze the situation of a firm and its industry.
  • Illustrate the relationship between a firm’s value chain configuration and competitive advantage. Explain the different forms of strategy, such as generic, directional, diversification and international.
  • Identify the nature of and triggers of strategic change.
  • Apply ethics and leadership principles to strategizing Case Analysis.
  • Apply the knowledge of the previous objectives in conducting case analyses of firms and industries.
  • Develop analysis recommendations and defend them in both oral and written formats.
Pre-RequisitesNone
Course Conduct
Academic Honesty
The university is committed to high standards of academic honesty. Students will be held responsible for violations of these standards.
Attendance
Students are expected to attend ALL class sessions of EVERY course. In the case of unavoidable absence, the student must contact the instructor. The student is subject to appropriate academic penalty for incomplete or unacceptable makeup work, or for excessive or unexcused absences. Generally, a student who misses more than one four-hour course period (per course) without a documented excuse (such as illness) and advanced permission from the instructor should withdraw from the class.
This means:
You may not miss the first 2 weeks of any class and expect to continue in that class. If you have begun a class, and subsequently have 2 absences, we will call you in and you may be asked to withdraw. Your student visa status may be affected.
Weekly Schedule

Full syllabus provided during the first lecture.



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