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Regent's College

Integrated Studies in Marketing

MRKT6000  

CodeMRKT6000
SchoolWGS
DescriptionThis course examines the marketing process and how a marketing strategy involving a target market and the marketing mix variables (product, price, promotion, and distribution) interact in the marketplace and as a part of the total business strategy
Module Level5
Module CodeMRKT6000
Webster CodeMRKT 6000
ClassMA|
AvailabilityDE|SA|
Available SummerN
Credits3
Contact Hours34
Course Length (wks)8
Learning Outcomes
  • Upon completion of this course the student should:
    Demonstrate the ability to create a comprehensive marketing plan for a product or service. Demonstrate the ability to identify and select markets for which specific products will be targeted.
  • Demonstrate the qualitative and quantitative explanation of the interactive nature of the marketing mix, and the judgment required for allocating scarce resources across the marketing mix.
  • Have developed case analysis skills, especially those involving P&L Statements and Contribution Margin Statements.
Pre-RequisitesAll previous required marketing courses.
Course Conduct
Academic Honesty
The university is committed to high standards of academic honesty. Students will be held responsible for violations of these standards.
Attendance
Students are expected to attend ALL class sessions of EVERY course. In the case of unavoidable absence, the student must contact the instructor. The student is subject to appropriate academic penalty for incomplete or unacceptable makeup work, or for excessive or unexcused absences. Generally, a student who misses more than one four-hour course period (per course) without a documented excuse (such as illness) and advanced permission from the instructor should withdraw from the class.
This means:
You may not miss the first 2 weeks of any class and expect to continue in that class. If you have begun a class, and subsequently have 2 absences, we will call you in and you may be asked to withdraw. Your student visa status may be affected.
Weekly ScheduleFull syllabus provided during the first lecture.